When And How To Invest In Your Business

Beth Kirkbride
3 min readJun 17, 2024

I’ve been a sole entrepreneur since I was 17 — here are the things I’ve learned over the last 10 years about spending money.

Photo by micheile henderson on Unsplash

Think before you reach for your card

As an impulsive person with a tendency to see the best in people, I have certainly been guilty of reaching for my credit card and filling in my details before I’ve given full consideration to an investment.

Things I regret spending money on include WordPress.com (I should have just used Wordpress.org from the get-go) and themes from ThemeForest(I should have spent longer looking for the right theme for me — there are loads of great free website template options out there, too).

These mistakes were born out of excitement to get a fledgling business off the ground, but I’d have benefited from sleeping on it in nearly every case where I’ve spent money on my business in the last 10 years.

If you can’t wait until the next day for some reason e.g. you’ve seen a limited sales price and need to make a more immediate decision, at least consider using a friend, family member, or professional contact as a sounding board as to whether they can see the same value as you, before you sign on the dotted line.

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Beth Kirkbride

Marketing professional with a background in music journalism. Founder of The Indiependent. Tweets: @BettyKirkers