Marketing lessons for your business from Taylor Swift’s Eras Tour
Take notes from one of the best in the music business — whatever industry you work in
Providing value for money
While people who aren’t fans of her music might wince at the four-figure sums that some fans have handed over for tickets to the Eras Tour, it’s hard to argue with the fact that the average punter will have got their money’s worth, with the superstar performing for over three hours. The easiest way you can ensure your customers come back again or refer you to their friends and family is by making them feel like their money was well spent; that they got a great product or experience for a competitive price.
Determining what that price point should be can be the hard point; but it’s easily done through competitor analysis, industry benchmarking and asking your existing customers to give you feedback.
Giving customers a unique experience
Even though Taylor Swift has been performing a heavily choreographed routine spanning her entire discography for over a year now, there are still fans that have paid to see her multiple times because of the promise of a unique experience.
